Sports Diplomacy of Socialism with Chinese Characteristics in the New Era: Opportunities and Challenge

In 2005, former Foreign Minister Qian Qichen put forward and defined the concept of "sports diplomacy" in his Dictionary World Diplomacy. "Sports is as "the foreign sports exchanges conducted by a country's authorities or circles for purpose promoting relations between countries." It reasonable to have different understanding cognition diplomacy. Due historical backgrounds, national rights interests international environments, China's diplomacy has strategic aspirations specific goals. Even if there are common interests, they differ scope emphasis. However, two points: target participants; For fulfilling interests. To sum up, new era can be total all external activities carried out participants through culture with realizing political diplomatic goals, inter-state safeguarding